A few weeks ago, a fashion retailer contacted me after spending over 150,000 SAR on online marketing with minimal outcomes. After revamping their strategy, we produced a dramatic increase in return on ad spend.
Additional timing discoveries included:
- Lower competition during religious periods with stable performance
- Higher interaction on Fridays and Saturdays notably after sunset prayers
- Seasonal variations needing investment changes during Ramadan
- School schedule influences on certain categories
A few days ago, a business owner lamented that his online presence was consuming considerable sums of riyals with little performance. After reviewing his approach, I pinpointed numerous fundamental problems that are surprisingly common among Saudi businesses.
For a banking company, we produced a information campaign about generational wealth that included Islamic financial principles. This information exceeded their earlier typical financial advice by four hundred seventeen percent in interaction.
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Proper hreflang implementation for dual-language pages
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Right-to-left schema markup
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Mobile optimization for native-language presentations
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Enhanced page speed for bandwidth-constrained visitors
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Distinctly indicate which language should be used in each input field
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Dynamically adjust keyboard layout based on field type
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Locate input descriptions to the right-hand side of their corresponding inputs
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Verify that error notifications appear in the same language as the intended input
Working with a healthcare provider, we changed their reading-intensive health guides into visual storytelling with visual elements. This strategy improved their information engagement by over two hundred percent.
For a digital service, we found that their English content was significantly better than their local language material. After improving their local language standards, they experienced a one hundred twenty-nine percent increase in sales from Arabic-speaking readers.
Important methods included:
- Consulting Saudi native speakers to discover real query patterns
- Investigating regional rivals for search term strategies
- Building a dual-language search term structure to engage every possible consumers
- Implementing local language variations rather than formal language
Recently, a merchant contacted me after wasting over 250,000 SAR on underperforming pay-per-click efforts. After restructuring their approach, we achieved a five hundred thirty-seven percent increase in ROAS.
Through comprehensive research for a meal service customer, we discovered that promotions shown between 9-11 PM significantly exceeded those delivered during typical prime times, generating substantially higher purchases.
A few months ago, a regional brand approached me after investing over 120,000 SAR on foreign search optimization with disappointing results. After applying a tailored Saudi-focused SEO strategy, they experienced first-page rankings for numerous important keywords within just 90 days.
- Relocated product photos to the left area, with product details and purchase buttons on the right
- Modified the image carousel to move from right to left
- Incorporated a custom Arabic text style that preserved clarity at various dimensions
Powerful techniques included:
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Emphasizing family values rather than personal benefits
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Incorporating modest spiritual connections where appropriate
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Modifying deal phrasing to match Saudi cultural norms
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Creating separate ad variations for diverse locations within the Kingdom
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Created a numerical presentation system that accommodated both Arabic and English numbers
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Redesigned graphs to read from right to left
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Used visual indicators that matched Saudi cultural meanings
For a travel customer, we found that direct translation of their international keywords resulted in extremely inefficient spending. After implementing a locally-focused search term technique, their cost per acquisition reduced by 73%.
Recently, I was consulting with a large e-commerce platform that had poured over 200,000 SAR on a impressive website that was performing terribly. The problem? They had just converted their English site without addressing the fundamental UX differences needed for Arabic users.
- Realigning call-to-action buttons to the right-hand portion of forms and pages
- Rethinking information hierarchy to move from right to left
- Adapting clickable components to align with the right-to-left scanning pattern
Throughout my recent project for a banking company in Riyadh, we observed that users were consistently clicking the wrong navigation options. Our behavior Competitor Analysis showed that their eyes naturally flowed from right to left, but the primary navigation components were located with a left-to-right hierarchy.
- Place the most essential content in the upper-right section of the screen
- Structure page sections to flow from right to left and top to bottom
- Implement stronger visual weight on the right side of balanced layouts
- Ensure that pointing icons (such as arrows) point in the correct direction for RTL layouts